Category
Branding
Role
Graphic design
Motion graphics
Client
Sense
Sense brand guidelines
This is a logotype that I've developed for a web 3 project. The main reference that the team shared with me was a screenshot from the movie 'Matrix,' where the letters fall into lines of code, giving 'hacker' and 'coding' vibes with neon colors. Since this product mainly exists in digital fields and they wanted to convey a sense of technology meeting coding vibes, I decided to start by creating a semi-squareish module to construct the grid. I made a lot of tweaks here and there to refine the letter shapes and to make them more legible when it comes to variations and reductions.
Grid construction
SENSE is an artificial intelligence-based tool that essentially analyzes smart contracts to provide different solutions to a wide range of users, from non-technical users looking to respond knowingly to professional developers seeking to get an overview of a complex project."
