Client
Sueño para Misiones
Category
Advertising
Human rights project
Role
Art direction
Researcher & interviewer
Design
Team
Victoria Tomás
El precio de la yerba
With my teammate Victoria Tomás we developed a series of posters, editorial pieces and postcards that form part of a social campaign about the marginal conditions of labor that tareferos had in Misiones.
This project was picked up by Change Arg and Posibl to inform about this problem on social media platforms.
Poem that inspired the project
CONTEXT
People that collect or harvest yerba mate are called 'Tareferos'. They live in the yerbales with their family in tents because the need that every member of the family work with them to earn a little more money to have something to eat. In the yerbales you can find workers who are 6 years old to seventy plus years, marginality and poverty don't discriminate by ages. All of these facts are present in every mate that we share and consume.
CONTEXTO
Las personas que se dedican a recolectar la planta de 'Yerba de mate' se llaman tareferos. Estos/as trabajadores/as viven con sus familias en los campos de yerba en carpas porque necesitan que todos los miembros de su familia trabajen con ellos para ganar un poco más de plata para poder alimentarse. En los yerbales podes encontrar trabajadores con 6 años hasta personas mayores de más de 70 años, la marginalidad y la pobreza no discrimina por edad. Toda esta realidad se encuentra presente en el mate que consumimos y compartimos todos los días.
Layout
Editorial piece to inform about this problem
Final advertising campaign
